"Just how much do you charge for designing this?"
This is probably one of the most usual lines you ‘d hear when a prospect calls a developer or design company for a task such as a logo designing, branding, web site designing/ development or UI/ UX layout. As a graphic/ web designer or design agency, most of us have our favoured style for pricing or services and we make design estimate every day. But when a possibility pops this inquiry, we constantly discover it hard to provide a fast answer right away. What facets of the job influences the price of our service?
- The Job Spec Affects the Design Cost
” How much do you bill for developing an easy logo for a startup?” Sadly, these words do not offer graphic designers or design companies with enough details for them to price the job. Do you need colour themes for your logo? Do you require logo standards that govern the correct use of your logo design? Do you need innovative services to specify a slogan that matches your logo? What file types do you need for your startup logo design? Will you be needing a Mascot design as well? All these design specifications determine how much work is required for the project which equates to man-hours. Man-hours transform directly to labour cost as well as affects the designing cost.
- The Turn-around Time Influences the Design Rate
” What does it cost? Do I need to pay to get my brochure developed?” Once again, the inquiry presented does not give developers or the account managers with the specifics of the job. If you need the pamphlet style to be completed within 2 days, it would most likely be a fast job where creativity might get compromised. Projects that have a short turnaround time would need graphic developers or design firms to burn the midnight oil. Overtime fees would certainly, therefore, apply and impact the designing rate.
- The Design Price Complies with the Expectations of the Client
“How much do you charge for a website that looks adequate?” Designing is very subjective. What looks sufficient for an individual could be seriously poor to one more. It is always much better to communicate your exact expectations to the developers/ designer. And also, because jaw-dropping graphics take some time to craft, a professionally-designed website usually sets you back greater than a fundamental web site where images, as well as text, are utilized just as they were originally given. Needless to say, many times the expectations for website layout changes once the first draft is complete. A developer has to take a lot of things into consideration like appropriate load time for website, retina images, content checking, website responsiveness on different devices, etc.
So, the next time you fulfil your possibility to go over about a design job, prepare a checklist of inquiries in order to help the designer/ design agency understand the design specifications better. Recognizing the requirements will make it less complicated for you reach an exact style price quote! If you are a prospect, be prepared to respond to the inquiries of your developers!